NYX Cosmetics – The Safe Space Sessions

By October 22, 2020 No Comments

NYX Cosmetics Canada recently conducted a promotion called “The Safe Space Session,” aimed at LGBT teenagers. Developed by NYX Cosmetics conducts Safe Space Session, the effort consisted of a virtual event including participants from Canada, the US Mexico, South America, Europe and the Middle East. The event was moderated by social worker Bill Ryan and included the participation of various personalities including musician Adam Lambert, actress and model Lauren Jauregui, transgender activist Gigi Gorgeous, and television personality Jackie Cox, who described their own experiences with expressing their sexual and gender identities. The event was conducted in association with It Gets Better Canada, with public relations support by McIntyre Communications.

Alexis Verschueren

Making brand experiences that stick!