AmbientExperientialPR Stunt

Parents of Road Victims – NON BOB

By January 21, 2021 No Comments

In Belgium, designated drivers are rewarded with an iconic ‘BOB’ keyring since 1995. Now Happiness created a keyring for those drivers who still think that driving & intoxication isn’t a problem. Think of Axelle, Corwin, Philippe, Laetitia and all children who fell victim to a driver under influence. Be BOB.
You can hear all stories on nonbob.be. A campaign of Parents of Road Victims and VIAS.

Alexis Verschueren

Making brand experiences that stick!