Raising the Roof: The Homeless Read Mean Tweets

By March 30, 2015 No Comments

Leo Burnett Toronto has created a powerful ad for Canadian homeless re-housing organization Raising the Roof that features real homeless people reading mean Tweets about themselves. In the ad, various homeless individuals read out hurtful messages directed at them from a tablet while choking and holding back tears. Heartbreaking and poignant, the video brings the faces and voices of the homeless into sharp focus.

Alexis Verschueren

Making brand experiences that stick!

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