Street Guerrilla

Republica Parrillera Pilsner: Eye-Catching Billboard

Costa Rican beer brand Republica Parrillera Pilsner has erected an eye-catching billboard that will probably make you do a double-take after you drive past it. When viewed from the front, it looks like a normal billboard—but when viewed from the back, it looks as if a giant penis is sticking out from it. According to The Drum, there has been some debate on whether the ‘penis’ placement was intentional or accidental. But whatever the reason, you can’t help but agree that the billboard is definitely attention-grabbing.




Alexis Verschueren

Making brand experiences that stick!

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