AmbientGuerrilla Stunts

Shut the fans up

Peru killed two birds with one stone: promoting the peruvian quisine and winning a football match. Sounds like a strange combination of activities, but in fact it’s not!

During a Peru – Uruguay football match, delicious Peruvian dishes were given to the Uruguayan fans. Peruu calls itself the best culinary destination in the world. This way, the Uruguayan fans got distracted by the food and didn’t cheer as much as the Peruvian fans did.

Alexis Verschueren

Making brand experiences that stick!