All guerrilla stuntsAmbient

People worry more about spots on their car than spots on their skin

By May 29, 2017 No Comments

The problem with Melanoma is that people know about it, but they don’t worry about it. People worry more about spots on their car than spots on their skin. CANSA (Cancer Association of South Africa) wants to make people aware of this by putting spots where people don’t ignore them, and introduced the Car Melanoma.

Stickers of birthmarks were secretly placed on people’s cars. The backs of these stickers contained safe sun tips and invitations to free check ups at mobile health clinics.