It’s actually the most obvious type of marketing you’d expect to promote the new Spiderman movie, but the thing is that nobody thought of it before. And that’s what makes it brilliant. Ad agency Archer Troy introduced the Spider Bomb: a drone with Spiderman hanging underneath it. Upside down, ofcourse, as he does.

This Spider Bomb surprised people in skyscrapers in Mexico City. Could you imagine that you’re quietly working in your office at the 30th floor, when suddenly Spiderman appears next to your window?

Alexis Verschueren

Making brand experiences that stick!