AmbientGuerrilla Stunts

Star Wars: Stormtroopers March On The Great Wall Of China

By October 23, 2015 No Comments

When the final trailer for Star Wars: The Force Awakens was released earlier this week, advance ticket sales was said to have crashed websites all over the world. That might pale in comparison to this latest stunt by Disney. An army of 500 stormtroopers stood in formation on the Great Wall of China, as giant billboards flashed with the message “The Force Awakens” in Chinese. Free red and blue lightsabers were handed out to fans in the crowd for the ultimate selfie.

Alexis Verschueren

Making brand experiences that stick!

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