The United Nations started the #stoptherobbery campaign to make people more  aware of the fact that globally women only make 77 cents for every dollar earned by men. The UN calls this “the biggest robbery in history”. A street stunt was organized to create awareness. Two actors asked passersby if they wanted to pay 77 cents or 1 dollar for a shoe shine. If they paid 77 cents, the shoe shine is done by a woman, and for one dollar by a man. The actors tell that they are exactly the same, the only difference is the price.

Alexis Verschueren

Making brand experiences that stick!