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Raul Rigel Archives - Guerrilla Blog

Guerrilla StuntsOutdoor

Snowdrawing

Swisscom found a way to combine online and street media: by writing tweets in snow. The company helped to cheer on the Swiss competitors of…
Alexis VerschuerenMarch 24, 2017
Guerrilla StuntsOutdoorStreet Guerrilla

#stoptherobbery

The United Nations started the #stoptherobbery campaign to make people more  aware of the fact that globally women only make 77 cents for every dollar earned…
Alexis VerschuerenMarch 23, 2017
Guerrilla GadgetsTechnology

The sound of sweetness: Sonic Sweetener

To make people more aware of how sweet some beverages are, Xin Cafe introduced the Sonic Sweetener. The company aims to reduce sugar consumption by…
Alexis VerschuerenMarch 23, 2017
Guerrilla Gadgets

Arrive Alive: Metal Bar Coasters

A small object with a big message: the metal bar coasters made by Arrive Alive. The coasters are made from car wrecks and contained the…
Alexis VerschuerenMarch 22, 2017
AmbientTechnology

VR: a step further

VR in marketing: it's becoming more and more common. Davos Klosters (a ski-resort) took it to the next level: they combined the VR-glasses experience with…
Alexis VerschuerenMarch 21, 2017
Technology

New Balance and KMRC: Fury Miles

Winter is a dead season for runners. Runners think it's too cold and switch to the gym or stop running at all. New Balance and…
Alexis VerschuerenMarch 20, 2017
Guerrilla StuntsPrint

Heinz and Mad Men

Why think of new ideas when Don Draper (Mad Men) already did this in his fictional job, fifty fictional years ago? He pitched a brilliant…
Alexis VerschuerenMarch 16, 2017
InspirationStreet Art

Essent: De Nachtwas

The Dutch energy provider Essent introduces the same energy price for both day and night. A lot of people still do their laundry at night…
Alexis VerschuerenMarch 10, 2017
New Media Guerrilla

OREO Dunk Challenge: The Drone Dunk

OREO cookie drones fly against the New York City skyline for this epic, height-defying dunk.
Alexis VerschuerenMarch 7, 2017
Street Guerrilla

Folktandvården: Zero cavitites

Zero cavities is a campaign where Folktandvården, the public dental service in Stockholm, informs the citizens about their right to dental care. They took their…
Alexis VerschuerenMarch 6, 2017
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