Guerrilla GadgetsTechnology

The sound of sweetness: Sonic Sweetener

By March 23, 2017 No Comments

To make people more aware of how sweet some beverages are, Xin Cafe introduced the Sonic Sweetener. The company aims to reduce sugar consumption by making people more aware of the fact that their beverages contain a lot of sugar. People naturally associate certain sounds to sweetness. The sonic sweetener combines these sounds with beverages. The sounds help people to focus their attention to the sweet taste, as a result, the food or drink tastes even sweeter.


Alexis Verschueren

Making brand experiences that stick!