Street Guerrilla

SWISS International Airlines: Work Above the Clouds

By December 30, 2015 No Comments

In the video below we see people going about their daily lives, busy with their usual tasks before they see a group carrying signs with clouds on them among other things. That causes their activities to be disrupted, as people get curious over what they are seeing. Then more people begin to pay attention as the small show unfolds, revealing an aircraft’s wing, it is revealed that this actually is not just a regular street show, but an advertisement inviting people to become cabin crew members for Swiss International Airlines. The message is that they work above the clouds, and the airline shows that with the help of the signs.

Alexis Verschueren

Making brand experiences that stick!

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