New Media Guerrilla

TAC’s social media road trip

The most innovative safety campaigns come from Australia! TAC, the Transport Accident Commission of Victoria, worked with media agency SCA to develop an interactive Facebook campaign highlighting the dangers faced on the road. Roadtrip Forever encourages Facebook users to go on a virtual roadtrip to a music festival, bringing their best friend on Facebook along for the ride. Though the road safety campaign is not subtle at all, it has seen some impressive results!

Alexis Verschueren

Making brand experiences that stick!

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