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Pink Ribbon: The Pink Route

On the 10th anniversary of Pink Ribbon Switzerland Pink Ribbon created a climbing route with holds shaped as breasts under the motto “The right grip…
Alexis VerschuerenOctober 16, 2017
Street Art

Graffiti Against Breast Cancer

The organization AC Cancer Center in Brazil used existing graffitis of topless women to prevent breast cancer. They simply added their message on the piece…
Alexis VerschuerenNovember 7, 2013
New Media Guerrilla

Meet the #TweetingBra

OgilvyOne Athens has come up with a neat little PR stunt – a tweeting bra – for a Nestle breakfast cereal brand. Confused? I think…
Alexis VerschuerenNovember 5, 2013
Street Guerrilla

The Pink Ribbon High Way

Iceland-based advertising agency Brandenburg has come up with a clever and simple idea for breast cancer awareness: to paint a looping highway pink. Partnering with…
Alexis VerschuerenOctober 14, 2013

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