Street Guerrilla

The Pink Ribbon High Way

By October 14, 2013 No Comments

Iceland-based advertising agency Brandenburg has come up with a clever and simple idea for breast cancer awareness: to paint a looping highway pink. Partnering with the Icelandic Cancer Society in celebration of Cancer Awareness Month, the bright pink street paint resembled the pink ribbon for breast cancer awareness. While this idea was best viewed in an aerial view, it certainly did grab the attention of motorists in Reykjavík.

Alexis Verschueren

Making brand experiences that stick!

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