New Media Guerrilla

Meet the #TweetingBra

By November 5, 2013 No Comments

OgilvyOne Athens has come up with a neat little PR stunt – a tweeting bra – for a Nestle breakfast cereal brand. Confused? I think I am. They’ve given a social media bra to a Greek TV presenter to wear. Every time it gets unhooked, it sends a tweet to the @TweetingBra account. There is a reason behind this, it’s to promote self-examinations and breast cancer awareness.

Alexis Verschueren

Making brand experiences that stick!

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