In South-Korea an adult drinks over 300 cups of coffee every year. This results in a huge amount of plastic cups thrown away. Starbucks and…
Alexis VerschuerenDecember 9, 2015
An idea to promote Green Cup Coffee, a local german brand with a unique marketing positioning: Selling coffee direct from farms without a middle man,…
Alexis VerschuerenMarch 30, 2015
A social experiment of Ad Agency TBWA\Hong Kong and AIDS Concern. In first place nobody wants a free coffee from people living with HIV. But…
Alexis VerschuerenMarch 27, 2015
Amsterdam-based coffee brand Moyee wanted to change the perception of the city from being about "coffee" shops (ie. places where people go to smoke cannabis)…
Alexis VerschuerenMarch 26, 2015
To launch the Maxim Stick (a kind of instant coffee) Ajinomoto General Foods opted for a cute and fun approach in the following animation film.…
Alexis VerschuerenJanuary 14, 2015
Are you one of those that need to buy a cup of coffee a day? Well, then apparently, you spend way too much on coffee!…
Alexis VerschuerenAugust 28, 2013
