With this super simple campaign commercial Nike reflects how ridiculous online behavior can be. Do you have to run today?
Alexis VerschuerenDecember 15, 2016
For the first time Instagram’s censorship became a new media to spread a breast cancer prevention message. JWT Milan created an Instagram campaign: Censorship For…
Alexis VerschuerenMay 19, 2016
Today we tend to take the same pictures of the same objects from the same places. Audi wanted to challenge this and at the same…
Alexis VerschuerenMarch 7, 2016
Potential students could step into the decals, snap a pic of one that felt right, and share it on Instagram with #ECUOpenDay. Edith Cowan University…
Alexis VerschuerenOctober 16, 2015
Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram. Nike:…
Alexis VerschuerenAugust 14, 2015
Forever 21 and Breakfast (agency) are excited to unveil the F21 Thread Screen, a 2.000 pound machine that uses 6., 400 spools of thread to…
Alexis VerschuerenJuly 23, 2015
When the bartender taps a beer it sets the “BarBandits” game in motion. A game inspired by the slot machines, or one-armed bandits, you still…
Alexis VerschuerenJanuary 30, 2015
The cast of Downton Abbey embraced ‘water bottle-gate’ today by posing for a picture to promote the work of international charity WaterAid. A publicity still released…
Alexis VerschuerenAugust 18, 2014
Who would have thought Instagram could be the new playground for marketing innovation rather than a haven for shameless selfie self-promotion? But innovate is exactly…
Alexis VerschuerenJuly 7, 2014
