New Media Guerrilla

Forever 21: Thread Screen

Forever 21 and Breakfast (agency) are excited to unveil the F21 Thread Screen, a 2.000 pound machine that uses 6., 400 spools of thread to display Instagrams that are hashtagged with #F21ThreadScreen. See your selfies turn into art at The machine works on 6.400 wooden spools spinning around 36 colors, driven by a complex computer. Each spool serve as a single pixel in an 80-by-80 pixel image. Be sure to send an image with the hashtag #F21ThreadScreen, you’ll be hypnotized!

Alexis Verschueren

Making brand experiences that stick!

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