On the first of August the Instagram account of 25-years-old Parisienne Louise Delage came online. You won’ t say that it’s something spectaculair, but well it is. In two months she had 16.000 followers and 50.000 ‘likes’ with photos of her travels, boat trips and of her nights going out. But the whole Instagram account was just one smart campaign of Addict Aid. With the campaign they want to raise attention for alcohol addiction among youth. When you realize this, then you understand the photos. On every picture of Louise you see her with alcohol, because Louise has a alcohol addiction. After the Youtube-movie was published the campaign was clear.

Alexis Verschueren

Making brand experiences that stick!