AmbientStreet Guerrilla Reebok: Pop-Up Gyms JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok's “The Gym is Everywhere” campaign.Alexis VerschuerenJune 10, 2016
Guerrilla Stunts Reebok Korea: Run the Movie Reebok connected a treadmill to a movie screen, calling on a random audience member to continue running throughout the film to prevent the movie from…Alexis VerschuerenSeptember 7, 2015
InspirationNew Media Guerrilla Reebok: Bond to Fitness Sports brand Reebok is challenging die-hard fans to prove their “bond to fitness” by asking them to tattoo the new Reebok logo on their bodies. The…Alexis VerschuerenAugust 18, 2014