Imagine enjoying a movie in the comfort of a cozy bed. That’s what some moviegoers in Khimki (Russia) are being treated to this month. As part of its ‘Wake Up Love’ campaign, IKEA has refurbished one of the cinema halls into a huge bedroom, decked out in its furniture. Movie patrons were pleasantly surprised at the special set-up, which would end its run on 14 December 2014. Check out the video below:
IKEA Bedroom Cinema from Instinct on Vimeo.
