The Guilty Clothes fashion show

By March 29, 2017 No Comments

The Guilty Clothes fashion show was promoted using lines like “The most provocative fashion show ever” and words like “erotic” and “teasing”. When the models showed up, the clothes weren’t erotic at all. The models wore clothes that were inspired by the clothes that victims of sexual assault wore. It turned out that the fashion show was organized to discuss the problem of blaming victims of sexual assault.


Alexis Verschueren

Making brand experiences that stick!