Thai Airways – Stay Home Miles Exchange

By September 8, 2020 No Comments

Thailand’s national carrier Thai Airways is handing out free miles of up to three million to its members in a new campaign, but with a caveat – they have to stay at home. The campaign, created by Wunderman Thompson, wants to encourage the airline members to stay at home during the coronavirus pandemic (Covid-19). At the same time, the airlines hopes they will take the down time to plan for their travel beyond Covid-19. As the airline industry has been hit hard by Covid-19, Thai Airways hopes this campaign will help it remain relevant and do its part to prevent the spread of the virus.

Alexis Verschueren

Making brand experiences that stick!