AmbientGuerrilla Stunts

Thalys let’s you smell future travels

Scents have a strong connection to our memory. Often a scent let’s you remember instantly a specific memory. A memory of a place you’ve been, for example. Thalys turned this around and introduced a new kin of travel agency: which introduces you to new places, by using scents.

Scents of the City is an installation consisting of tubes which contains specific scents that characterize the places where they are from: fresh baguettes from Paris, Latex from Amsterdam, Waffles from Brussels, Cut grass from Cologne… ┬áThis way your nose takes you to new destinations where the Thalys goes.

Alexis Verschueren

Making brand experiences that stick!