Guerrilla Stunts

The Garbage Gourmet

Homeless people and fancy dinners: it’s a very big contrast. Shanti House, a shelter for homeless ¬†youth emphasized this contrast by organizing a very fancy dinner for foodbloggers to try the new menu of Israels most popular chefs.

But instead of a fancy night, the visitors got a completely other experience. Right before their first bite they were told that the beautiful dishes in front of them were completely made of food that came out of the garbage. The true story of the dishes was revealed: the chef had been hunting for food in garbages together with two kids that used to live on the streets and had to eat from the dumpster. In the end, nobody touched the food, and everyone went home hungry, just like the kids.

Alexis Verschueren

Making brand experiences that stick!