To criticize the racist rhetoric of the French extreme right party Le Front National, le CRAN (the French anti-racism organization Le Conseil Representatif des Associations Noires) created a billboard like no other. To show what it does to a person when words are not just words when they’re filled with hate, a man got covered in tattooed insults, like “esclave” (slave), macaque (monkey) and racaille (scum), He walked around Paris to show people that these kind of racist insults leave scars that will never dissapear.
As an addition, a special website was made with testimonials from victims. The “human billboard” asked people on the streets to visit this website. The stunt even provoked a reaction from the vice-president of the Front National.