Guerrilla Stunts

UME: The Lag Stress Test

By April 13, 2015 No Comments

UME has launched the sequel to Living with Lag – this time – The Lag Stress Test. They are testing to see if it’s possible to handle lag without getting frustrated. People from fields and professions with a high stress tolerance were invited to play a simple game, with lag. Using the brain-sensing headset Emotiv EPOC that measured stress and frustration levels, the challenge of the game was to stay calm, or else the lag would increase and disrupt the game play. Turns out that no one could handle lag without being frustrated, though the fire fighter and the pastor were less affected.

Alexis Verschueren

Making brand experiences that stick!

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