The company kbs wanted to let their clients know that when creative isn’t bought, they don’t try to re-package it and sell it again. They scrap the work and start fresh with every project.
As a cheeky, unforgettable piece that speaks to our invention culture, they sent this log to the clients who rejected the ideas of kbs ideas in the first place. Kbs did it during the coldest month on record in Toronto since 1875.
Ideas To Burn from kbs+ toronto on Vimeo.
