New Media Guerrilla

UNICEF: Tap Project

By March 19, 2014 No Comments

Mobile phone usage is increasing with every minute. It’s without a doubt that mobile phones have become a necessary tool that is used in our everyday lives. Although it is great for keeping up to date with friends and family, doing business and learning what’s going on in the world, it’s terrible for real-life interactions. Unicef hopes to change this with the Unicef Tap Project. This is a unique mobile website that discourages mobile phone users from touching their phones. For every 10 minutes you don’t touch your phone, sponsors of the Tap Project can provide one day of clean water for a child in need.

Alexis Verschueren

Making brand experiences that stick!

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