Achtung Agency came up with this nice campaign for Volkswagen. They created the GTI BannerBahn, a race across the biggest websites in Holland. Today, the 13th of September, visitors of these websites can prove they are fast enough for a new Golf GTI by trying to turn a simple click into a car. Such a game is always addictive and therefore effective, in my opinion.
Making of GTI BANNERBAHN from ACHTUNG! on Vimeo.
