Guerrilla Stunts

HBO NOW: Take My Money, HBO

By April 10, 2015 No Comments

Last week, HBO was replying to 3-year-old tweets from cable cutters who wanted a stand-alone HBO option back then—something it is now launching with HBO Now. The network unveils a companion video, in which it punks Jake Caputo the guy who got people all riled up and demanding stand-alone service in 2012 by launching with help from some very special guests.

Alexis Verschueren

Making brand experiences that stick!

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