Street Guerrilla

Amstel | Take a Break

By August 9, 2013 No Comments

To encourage people to ‘take a break’ from work, Dutch beer brand Amstel and creative agency Next-DC collaborated to create a vending machine that rewards people with free beer for doing nothing. Called the ‘Amstel Pause’, participants simply had to push a button, stand in front of the vending machine and wait for three full minutes. When the three minutes were up, they would be rewarded with a cold can of Amstel beer.

Alexis Verschueren

Making brand experiences that stick!

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