New Media Guerrilla

Popaganda | The Live Quiz Release

By August 9, 2013 No Comments

Swedish Popaganda Music Festival had an interesting way to present its lineup. They set up a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to the insight that if there’s anything indie music fans love even more than music – it’s showing off their superior knowledge of it.

Alexis Verschueren

Making brand experiences that stick!

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