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ActivationExperiential

Zeeman – Designer Bags for fashionistas

Zeeman again maneuvers between haute couture brands such as Louis Vuitton and Gucci. This time with a new designer bag for the fashionistas. After previously…
Alexis VerschuerenMay 30, 2020
AmbientExperiential

Burger King – Social Distancing Crown

As COVID-19 restrictions begin to ease and restaurants reopen their dine-in service, Burger King is launching the “Social Distancing Crown” to help customers keep a…
Alexis VerschuerenMay 29, 2020
ActivationExperiential

Ukrainian Railway- Ukraine WOW

Ukraine WOW turned nation-wide hate into a real "WOW! On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers…
Alexis VerschuerenMay 27, 2020
AmbientExperiential

Lech Free – Lechends can do anything!

Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation,…
Alexis VerschuerenMay 27, 2020
ExperientialOnlinePR Stunt

Vanmoof – Online Live Launch Event

Cycling is undergoing a HUGE boom during the C-19 crisis as lifestyles and modes of travel are changing. Dutch bike meets tech company VanMoof is…
Alexis VerschuerenMay 14, 2020
ExperientialOnlinePR Stunt

Bluebella – World’s Biggest Online Fashion Show

With many of us living under lockdown and in isolation, Bluebella wanted to find a way to connect their community across the globe, and to…
Alexis VerschuerenMay 14, 2020
ExperientialSocial Experiment

Adidas – IYA COPA Collaboration

A multigenerational team of eight Academy students, freshmen through graduate, was one of four teams selected internationally to be given the opportunity to co-create an…
Alexis VerschuerenMay 13, 2020
ExperientialPR StuntSocial Experiment

Cartoon Network – The Buddy Couch

The Buddy Network is an anti-bullying campaign from Cartoon Network, which aims to address the bullying issue and act as a bridge to address this…
Alexis VerschuerenMay 11, 2020
ExperientialGuerrilla StuntsPR Stunt

Proximus – Sunset at the seaside

To keep spirits up after seven weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at…
Alexis VerschuerenMay 8, 2020
ExperientialSocial Experiment

International Tiger Project – Empathy Experiment

By placing six volunteers into a state of deep hypnosis, The Empathy Experiment created in partnership with Leo Burnett Sydney aims to give people an…
Alexis VerschuerenMay 5, 2020
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