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AmbientNew Media GuerrillaStreet ArtStreet GuerrillaTechnology

Renault I Changing Racing Track

Packed full of Renault Sport expertise and passion, the new Renault MEGANE R.S. offers not only high speed, but impressive agility as well. To mark…
Alexis VerschuerenSeptember 20, 2018
AmbientGuerrilla StuntsNew Media GuerrillaStreet GuerrillaTechnology

Unox Good Noodles: “Live” Outdoor Advertising

You can spend a long time on Unox Good Noodles. This proposition unifies Unox with its new activation by applying it to its own advertising.…
Alexis VerschuerenSeptember 5, 2018
Direct MarketingInspirationNew Media GuerrillaOnlineOutdoorYoutube

Cristal: The Hacking Jersey

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a…
Alexis VerschuerenMay 2, 2018
Direct MarketingGuerrilla GadgetsInspirationNew Media GuerrillaOutdoorSocial ExperimentStreet ArtYoutube

Quebec city magic festival: The Mind Reading Billboard

This billboard isn't your typical billboard. With eye tracking technology this billboard can read your mind!
Alexis VerschuerenFebruary 1, 2018
Guerrilla AddGuerrilla StuntsInspirationNew Media GuerrillaOutdoorTechnologyYoutube

Sports Experts: The Thermal Discount – the more you sweat, the more you get.

A thermal detection device in a crowded Montreal Subway station to reward those who chose the stairs over the escalator. Needless to say things got…
Alexis VerschuerenNovember 22, 2017
AmbientGuerrilla StuntsNew Media GuerrillaOnlineOutdoorTechnology

VW Polo: Pedestrian Recognition shoot

For the launch of the new Volkswagen Polo, DDB Brussels invented a striking stunt. To prove that pedestrian recognition, standard on the Polo, saves lives,…
Alexis VerschuerenOctober 30, 2017
AmbientGuerrilla StuntsNew Media GuerrillaTechnology

Pedigree: Introducing the PEDIGREE Adoptable Facebook Mask

Pedigree introduced the Pedigree Adoptable Mask — the first dog mask that is not just fun, but can also do some good.
Alexis VerschuerenOctober 13, 2017
AmbientGreen GuerrillaGuerrilla StuntsNew Media GuerrillaYoutube

PR Times: The World’s Smallest Press Release

The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner…
Alexis VerschuerenOctober 13, 2017
Guerrilla StuntsNew Media GuerrillaTechnology

Veronica: Giel Beelen hacks 3FM

Radio DJ Giel Beelen, a Dutch Radio DJ @ Veronica launched his new morning show with a striking promotion stunt! He "hacked" a record played…
Alexis VerschuerenOctober 11, 2017
AmbientGreen GuerrillaNew Media GuerrillaOutdoorRaul&RigelStreet Guerrilla

Binggrae: My Straw

This campaign was to create edginess and relevance for a national everyday dairy drink, Binggrae Banana Flavored Milk, to the millennial consumers. In order to…
Alexis VerschuerenOctober 10, 2017
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