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Absolut – The Absolut Tomorrowland Chance Floor

Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Alexis VerschuerenSeptember 9, 2022
OnlineTechnology

Lay’s: Crispy Subtitles

The newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles…
Alexis VerschuerenApril 19, 2021
ExperientialNew Media GuerrillaTechnology

The UAE Government Media Office – Martian Ink

Flying in to Dubai on 9 February 2021 was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered…
Alexis VerschuerenFebruary 12, 2021
AmbientExperientialTechnology

Volvo – Blind Spot Sensor Billboard

The blind spot is the most common cause of fatal accidents among cyclists. To prevent this, Volvo invented the first blind spot sensor in 2003.…
Alexis VerschuerenFebruary 2, 2021
AmbientExperientialSocial ExperimentTechnology

Rockin Protein – Jumping Jack Vending Machine

Rockin Protein introduced the first Vending Machine where you don't pay with cash but with jumping jacks. A perfect example of corona proof experiential sampling.…
Alexis VerschuerenJanuary 27, 2021
ExperientialTechnology

Miele – Laundry Records

In an ideal world you need complete silence to record music, so is it possible to record an album with washing machines? A groundbreaking new…
Alexis VerschuerenNovember 18, 2020
ExperientialOutdoorTechnology

Terveystalo – Desinfectant billboards for mobile phones

According to recent research, the coronavirus can survive four weeks on a smartphone screen. Now the Nordic health company Terveystalo turned billboards into disinfectant terminals…
Alexis VerschuerenNovember 5, 2020
ExperientialPR StuntTechnology

T-Mobile – The Impossible tattoo

Ducth Actrice Stijn Fransen had a tattoo done by a robotic arm that was remotely controlled by a tattoo artist. Control was via 5G internet…
Alexis VerschuerenSeptember 15, 2020
ExperientialOnlineTechnology

Visit.Brussels – Now. Brussels

As well as all its traditional and iconic attractions, Brussels is packed full of typical spots and secret treasures loved by its inhabitants. That’s why…
Alexis VerschuerenSeptember 14, 2020
ExperientialTechnology

Thai Airways – Stay Home Miles Exchange

Thailand’s national carrier Thai Airways is handing out free miles of up to three million to its members in a new campaign, but with a…
Alexis VerschuerenSeptember 8, 2020
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