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Duracell: 2 Boys in a Boat

By April 23, 2014 No Comments

Jamie Sparks and Luke Birch, two young guys, set a new world record by rowing 3000 miles across the Atlantic to raise money for Breast Cancer Care. Duracell, the world’s #1 longest lasting battery, sponsored the boys and over the course of 54 extraordinary days, they met hungry sharks, traversed 40ft waves and dodged Russian shipping containers – showing incredible physical and mental strength to complete their mammoth voyage aged just 21 years old.

Alexis Verschueren

Making brand experiences that stick!

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