Last week, there was a mysterious plane door in High Street Shoreditch in London. The door was a gateway to an adventure wherein visitors came into a mini version of Holland. For example visitors were walking through tulip fields, saw Dutch art of Vincent van Gogh, made a bicycle tour and ofcourse they ate the Dutch cheese. In cooperation with Schiphol and ‘Nederlands Bureau voor Toerisme’, Easyjet made this marketing campaign. The project was a part of ‘#why not?’, a bigger campaign, whereby easyjet want to promote European flights.