AmbientGuerrilla Stunts

End Allergies Together: The poisonous food truck

It provoked some weird reactions: the food truck called Khil Mi that stood in New York City. The customers were told that the dishes inclued integredients like toxic yew berries. This way, non-allergic people could experience what it’s like to have an allergy.

Alexis Verschueren

Making brand experiences that stick!