MINI introduced the MINI COFFEE BAR in the Netherlands. JWT was responsible for the concept and execution. They organised a unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI’s analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.
