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Guerrilla I How do you drive your coffee?

By October 7, 2012 No Comments

MINI introduced the MINI COFFEE BAR in the Netherlands. JWT was responsible for the concept and execution. They organised a unique testdrive to reach the working people of the Netherlands, via their beloved coffee. Companies can apply for this testdrive in a special MINI. Special computerchips in the MINI’s analyzes the driving style of the driver and automatically links it to a matching coffee profile. A mellow driver will get, for example, a mild americano, while an average driver is given a Lungo. After the test drive was completed, the computer chips had analyzed their driving style, and a perfect coffee match was established and handed out, for them to enjoy.

Alexis Verschueren

Making brand experiences that stick!

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