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Social ExperimentTechnology

Tommy Hilfiger: Snap:Shop

Tommy Hilfiger partnered with top visual search technology developer, Slyce, to launch SNAP:SHOP, an image recognition commerce app. The app allowed guests at the London…
Alexis VerschuerenOctober 12, 2017
Guerrilla StuntsNew Media Guerrilla

Donate your facebook timeline!

Ogilvy Brussels launched a viral awareness campaign for Alzheimer's Disease International. The purpose was to make people aware of how it feels to have to…
Alexis VerschuerenJune 25, 2013
Guerrilla AddGuerrilla StuntsStreet Art

Guerrilla I Iron Man

An "Iron Man" has the Art of ironing, classical Dutch paintings are re-created on a plain piece of white cloth. Obviously they chose Dutch paintings…
Alexis VerschuerenOctober 14, 2012
Guerrilla StuntsNew Media GuerrillaStreet ArtStreet Guerrilla

Guerrilla I Pop Up Theater

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™. A uniquely choreographed team…
Alexis VerschuerenOctober 8, 2012
Guerrilla StuntsNew Media GuerrillaStreet Art

Guerrilla I How do you drive your coffee?

MINI introduced the MINI COFFEE BAR in the Netherlands. JWT was responsible for the concept and execution. They organised a unique testdrive to reach the…
Alexis VerschuerenOctober 7, 2012
Guerrilla StuntsNew Media Guerrilla

Guerrilla I Adventure farm

South-Africa is more than spotting The Big Five, it's also known for extreme outdoor sports. Farmer Driek (who has never left is farm and is…
Alexis VerschuerenSeptember 28, 2012
Guerrilla StuntsNew Media Guerrilla

New Media Guerrilla I Catroulette

Catroulette is an initiative supported by GAIA, an animal welfare foundation in Belgium. The website is inspired by the popular phenomenon “Chatroulette”. There you get…
Alexis VerschuerenSeptember 26, 2012
Green GuerrillaGuerrilla Stunts

Guerrilla I Filming the sun using the sun

The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only solar energy, from…
Alexis VerschuerenSeptember 6, 2012
Guerrilla StuntsNew Media Guerrilla

New Media Guerrilla | The Disappearance

People where fooled by LG2 for the Quebec City Magic Festival. They put some screens on the street to see yourself live. Except that two…
Alexis VerschuerenAugust 31, 2012
Guerrilla StuntsStreet Guerrilla

Street Guerrilla I Before & After

To create awareness for a Power Vibe Studio,TBWA East Africa created a "Before & After" demonstration showing the dramatic difference between healthy & fit and…
Alexis VerschuerenAugust 29, 2012
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