New Media Guerrilla

Heineken | Dropped

Heineken’s global “Legends” campaign has entered a new stage: they test various men’s characters by “dropping” them into unknown and remote locations, with only basic supplies, as they find their way home. In the first episode a sun-loving Spaniard is dropped in the middle of Alaska. You can follow his journey on the Heineken Dropped YouTube channel.

Alexis Verschueren

Making brand experiences that stick!

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