InspirationNew Media Guerrilla

Heineken: The Better Halves

If you have one half of the ticket for the Final, what would you do to get the other? Would you ask your better half to sing the Champions League Anthem live? 62 football fans from Sofia talked their wives and girlfriends into performing the Anthem on stage. Using custom hardware and voice recognition software, NEXT-DC detected the three performances that were closest to the timing of the original anthem. They were awarded with the second half of the ticket and a seat at the Final.

Alexis Verschueren

Making brand experiences that stick!

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