Street Guerrilla

IKEA: Party Train

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To celebrate the opening of a new IKEA outlet near Tokyo’s Tachikawa Station, the furniture giant converted the Tama Monorail Line into a “party train”. Lucky customers were selected via a raffle and were welcomed on board by IKEA staff, who played games and quizzes with them. There was even food and drinks, which contributed to the lively atmosphere. Sadly, this event lasted only for two days — wouldn’t it be fun to commute in this colorful train?

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Alexis Verschueren

Making brand experiences that stick!

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