InspirationStreet Guerrilla

IKEA: Vertical Stunt

By September 15, 2014 No Comments

To promote the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture. The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position. Hand grips and steps are even installed on the artificial wall for rock climbing purposes. Members of the public are invited to climb the wall, with a safety harness and guidance from a professional, to try out the furniture in a fun and unique way. Check out the vertical wall-apartment below:

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Alexis Verschueren

Making brand experiences that stick!

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