Street Guerrilla

IKEA’s Oversized Apartment In A Train Station Lets People Feel Like Kids Again

By December 17, 2013 No Comments

IKEA recently built a larger-than-life apartment installation in Hall 2 of the Gare de Lyon train station in Paris. The 100-square meter installation came complete with oversized furniture that let people unleash their inner child. Visitors could sink themselves into a giant couch with large pillows, or sit at a dining table with huge chairs and glasses.

Alexis Verschueren

Making brand experiences that stick!

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