Earlier this year Gloo@ogilvy was asked to help KFC increase the relevance of its offering and drive an exciting in-store experience creating brand love, word of mouth and return visits in the urban youth market. They knew from research that this core target audience is heavily interested in music so KFC decided to create a new one-of-a-kind music platform.
They also knew that there are many local artists still battling to get signed by music labels. So they looked to see how they could publish their music right in front of the our music loving audience while they ate at the KFC-restaurants. Thus the ‘KFC Sound Bite’ was born – and the creation of digital audio tables inside our stores. Turning an ordinary eating experience into an immersive digital sound experience to support and amplify local up and coming artists.
