Kwantum, a well-known Dutch furnishing store exists this year already for 40 years. To celebrate this jubileum with everyone they had a huge surprise. What did they do? Well, they brought Kwantum pictures, which were projected on Abri’s, into life. Namely, by making different furniture settings around the RAI in Amsterdam and there was also a floating billboard. People could take everything they want and were asked to share it on instagram with #kwantuminhuis. People were really suprised! In the campaign movie below you can see many happy faces. In other words, a succesfull guerrilla stunt which was created and produced by guerrilla marketing agency Raúl&Rigel.