For the “Real Beauty” campaign of Dove, they conducted an experiment that measured men’s heartbeats as they sat looking at pictures of women on a screen. First, the men saw beautiful models and then, photos of loved ones and family members.Their heartbeats not only rise more with the second set of photos, you can tell from the emotion in their voice how much more meaningful these photos are than those of the models, whom they describe objectively as “cute” or “innocent-looking” but don’t have strong feelings about. In the video you can see the live experiment.

Alexis Verschueren

Making brand experiences that stick!